Every trade business owner knows the feeling. Your job data lives in simPRO. Your financials are in Xero. Customer enquiries are buried in Gmail. Custom trackers are scattered across Google Sheets. When someone asks “how’s the business going?” – you don’t have a single place to look.
So you spend your Sunday evening copy-pasting numbers between tabs, building the same report you built last month, trying to get a picture of what’s actually happening. There has to be a better way.
There is. AI agents can pull data from all your systems, transform it, build a live dashboard, and deploy it as a hosted website – all in minutes. Scheduled workflows keep it updated automatically so you never touch a spreadsheet again.
The problem: data silos and spreadsheet hell
Trade businesses typically run four or five core systems. simPRO handles jobs, scheduling, and field operations. Xero manages invoicing, payments, and cash flow. Gmail is where customer enquiries land. Google Sheets fills the gaps – tracking KPIs, logging callback lists, or managing custom workflows that don’t fit neatly into any platform.
None of these systems talk to each other in a meaningful way. You might have a Xero–simPRO sync for invoices, but that doesn’t give you a view of your entire operation. To answer basic questions – “How many jobs are in the pipeline?” “What’s our average days-to-payment?” “Which technicians are underutilised?” – someone has to pull data from multiple places, manually combine it, and hope the numbers are current.
This is slow, error-prone, and nobody’s idea of a good time.
What an AI-built dashboard looks like
Imagine opening a single web page that shows you everything that matters, updated automatically:
- Job pipeline. Open jobs by status – quoted, scheduled, in progress, awaiting sign-off – pulled directly from simPRO. You see what’s moving and what’s stuck.
- Revenue and cash flow. Total invoiced this month, payments received, outstanding balance, and aged receivables – all from Xero. No manual reconciliation needed.
- Overdue invoices. A list of invoices past their due date, sorted by amount. The data comes from Xero, but the AI agent cross-references with simPRO job records to show the job name and customer alongside each invoice.
- Technician utilisation. Hours scheduled versus hours available for each tech, pulled from simPRO scheduling data. Spot who’s overloaded and who has capacity at a glance.
- Customer enquiries. New leads from Gmail and web forms, showing how many came in this week and how quickly they were converted to jobs.
- Custom KPIs. Whatever you track in Google Sheets – callback completion rates, warranty claim counts, marketing spend by channel – pulled in and displayed alongside everything else.
This isn’t a static report. It’s a live website, hosted and accessible from any device. Share the link with your business partner, your accountant, or your ops manager. Everyone sees the same numbers.
How it works
The process is straightforward. An AI agent handles every step – from data collection to deployment.
1. Connect your data sources
The agent connects to the simPRO API and the Xero API using your credentials (encrypted at rest and only decrypted at runtime). It also connects to Gmail and Google Sheets via standard OAuth. These connections are set up once and reused for every refresh.
2. Pull and transform the data
The agent queries each system for the metrics you care about. It fetches open jobs and schedule data from simPRO, pulls invoice and payment data from Xero, reads your Google Sheets for custom KPIs, and scans Gmail for recent enquiries. Then it uses code execution to clean, combine, and structure the data – calculating derived metrics like utilisation rates, average days to payment, and week-over-week trends.
3. Generate the dashboard
With the data structured, the agent generates a clean, responsive HTML dashboard. No design skills needed – the agent handles layout, charts, and styling. You describe what you want in plain English: “Show the job pipeline as a bar chart, revenue as a line graph, and overdue invoices as a table sorted by amount.”
4. Deploy as a hosted website
The agent deploys the dashboard to a hosted URL. It’s live immediately – accessible from your laptop, phone, or tablet. No servers to manage, no hosting to configure.
5. Schedule automatic updates
This is where it gets powerful. A scheduled workflow runs the entire process – pull data, transform, regenerate, redeploy – on whatever cadence you choose. Daily at 6 AM before your morning coffee. Hourly during peak season. The dashboard stays current without anyone lifting a finger.
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Start Free — No Credit CardExample: a plumbing contractor’s dashboard
A plumbing business running simPRO and Xero might set up a dashboard with these sections:
- This week’s jobs – 34 scheduled, 12 in progress, 8 completed, 3 on hold (simPRO)
- Revenue this month – $87,400 invoiced, $62,100 received, $25,300 outstanding (Xero)
- Overdue invoices – 6 invoices totalling $14,200, oldest at 42 days (Xero + simPRO)
- Technician schedule – 5 techs averaging 78% utilisation, 1 tech at 45% with open capacity (simPRO)
- New leads this week – 18 enquiries, 11 converted to jobs, average response time 23 minutes (Gmail + simPRO)
- Warranty claims – 2 active, 1 resolved this week (Google Sheets)
All on one page. All updated automatically every morning.
Why this matters for trade businesses
Most trade business owners didn’t get into the trade to spend evenings in spreadsheets. But visibility into your numbers is non-negotiable if you want to grow. The gap between “I think we’re doing well” and “I can see exactly what’s happening” is the difference between reactive and proactive management.
An AI-built dashboard closes that gap without adding another tool to learn, another login to remember, or another manual process to maintain. The agent does the work. You get the visibility.
Getting started
If you’re running simPRO and Xero and want a single view of your business, an AI-built dashboard is the fastest path. No coding. No BI tool subscriptions. No ongoing maintenance. Tell the agent what you want to see, connect your accounts, and let it build.
Start with the metrics that matter most to you and expand from there. Most businesses have their first dashboard live within a single session.
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